Now You Know

— Fri, 26th September 2008 —

We thought you should know about this cross-promotional collaboration between Ann Taylor, Tide, and one Jorge Ramon. In God’s name, Why? Because of the partnership’s invaluable message to decrease your dry cleaning bill by using more washable clothes. Simple, but genius. [Reuters via Refinery29]

Ready to stock up on washables? Get started with a few non-iron Oxford button-downs from Brooks Brothers, J. Crew, or–our personal favorite–Steve Alan.
And remember this golden rule: The less often you dry clean a suit, jacket, or coat, the longer it will last.

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