A Rising Tide

— Tue, 17th March 2009 —

Why should you care that legendary designer Jil SanderThe Queen of Less, The Master of Minimalism, The Fashion Reductionist — has signed on as the new creative director for Japanese mass-retailer Uniqlo? [WWD]

Let us count the ways… Sander’s masterful designs will soon be available at Old Navy prices. Not only does that mean a better dressed you, but a better dressed everyone — making it less painful to walk down the street. Also, the move automatically ratchets up the bar for other mass-retailers, which could inspire some similarly breakthrough appointments — We’re thinking Junya Watanabe at J. Crew.

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