The Raw Revolution

— Wed, 12th August 2009 —

Racked gets up close and personal with Gap‘s new line of raw “1969” denim. Now, it could be the greatest thing to happen to jeans since the rise of raw denim itself, but are guys really going to give up their A.P.C. New Standard‘s? The difference between $70 and $160 starts to seem marginal when you consider just how many years you’re going to spend in the things. Still, Gap’s bound to expose a far larger audience to the beauty that is raw, which might inspire more men to put more thought into the materials they wear, and the products they buy. Only time will tell.

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