Back To Basics

— Wed, 9th September 2009 —

The New York Observer looks at the reemergence of traditional (Trad) men’s wear, which it sees as a retreat from/reaction to the insanity that is modern fashion. “Trad is, quite simply, a safe haven for sartorially selective gentlemen amid the ever-growing chaos of department stores and runways.” [NYObserver]

But, while “Trad’s entire purpose is to defy and transcend the whims of fashion,” the fact is that Trad is presently quite fashionable. It will be interesting to see how the trend evolves, and how the fashion industry responds. As one traddy tells The Observer, “This stuff lasts forever, which I don’t think fashion people like because they need to sell new stuff.”

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