Abercrombie & F#@%’ed

— Tue, 26th January 2010 —

Man, I wish every brand the best, but couldn’t not feel some schadenfreude on the news that Abercrombie & Fitch just recorded it 21st consecutive month of sales declines — leading one retail analyst to note that the store’s “business model now appears fully broken.” Apparently, those droves of tourists that flock to A&F’s 5th Avenue flagship for overpriced tween thongs aren’t keeping the (wet) dream alive. The issue, say analysts and trade media types, is price — they’re too high, and they don’t mark them down. The moral of the story? All the marketing in the world can’t gloss over a poor value proposition. [The Cut]

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