Times: "We Are All Sale Shoppers Now"

— Thu, 18th February 2010 —

Since his appointment earlier this year, Times “Critical Shopper” Jon Caramanica has certainly kept us on our toes. (To date, he’s explored Americana’s underpinnings at Dave’s New York, and examined the remaking of a mega-brand at American Eagle‘s Time Square perch.)

Now, knocking us clear off our feet, Caramanica ventures into the bowels of the city’s most notorious blowout, the Barneys Warehouse Sale! A priceless read for any self-respecting New Yorker, the review begins: “It’s where my mother took me to get a proper suit in high school, and where Benjamin Bixby oxfords and plaid shirt-smocks from Chloë Sevigny for Opening Ceremony go to die.” Yes!

Bigger picture, Caramanica notes that the Barneys sale is “no longer the only game in town.” On the contrary, “We are all sale shoppers now, trained to hold our breath until prices fall, which they inevitably will.” Beggar like.

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