What’s Wrong With Etail Engines

— Mon, 8th February 2010 —

If you hadn’t noticed, the etail explosion has resulted in more price competition. Manufacturers, however, are doin’ their darndest to regain control over the prices at which their products are sold online. For one, they’re forbidding retailers from advertising (or even featuring) their products for anything less than a certain price — which is why some etailers don’t reveal the price of a product until “checkout.”

“As a result,” writes The New York Times, “those prices also did not show up on search sites like Google Product Search and PriceGrabber.com,” adding, “The trend has arguably weakened one of the implicit promises of e-commerce: that quick searches and visits to comparison shopping sites will yield the best deals.”

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