The key takeaway from GQ‘s 38 slide guide to dressing for less: A.P.C. founder Jean Touitou considered a JCPenney Big Mac his best chambray shirt… before his son stole it. At $15, these bad boys make Gap‘s $50 chambray‘s look extravagant.
True to form, the only mention GQ makes of sample sales is a warning (under the headline “Beware the sample sale”) about wasting your money on products you’ll never wear — a non sequitur it illustrates with an “Ed Hardy Sample Sale” billboard, i.e., the most distasteful image it can possibly associate with such events. Miraculously, the guide does mention sales — maybe a first for GQ — by suggesting that readers “hit sales right when they start [to] snag the best gear before it’s off the shelves.” Exactly how readers are supposed to find out about these sales and when they start, the guide doesn’t say.
The rest of the guide, meanwhile, is mostly repurposed from The Eye‘s recently published “Secrets to Affordable Style.”