Just like Odin, Oak will most likely forgo a F/W sample sale, and is instead cutting prices on select stock to “sample sale” levels. Both Oak locales are now offering 70% markdowns, but we’re told remaining wares will soon be consolidated in Williamsburg.
So, based on these moves, can we conclude that the great deal days of ’08, ’09, and ’10 are behind us? Well, sales numbers are rebounding, which obviously make markdowns less necessary. Even in the best of times, however, fortunes vary widely from store to store and brand to brand. Aided by an explosion in online outlets and other channels, it’s hard to imagine the deal market drying up. Ebb, maybe, but there’s too much competition out there, and the unfixed nature of fashion makes surpluses inevitable. It’s these features of the fashion biz that inspired us to launch The Beggar in the summer of 2008 — before the recession hit and sales became as commonplace as sulky sales people. Fear not, fellas. No matter the economic weather, we’ll keep delivering the deals.