The Choosy Beggar

No, Billy Reid has yet to join the prestigious “70% Off Club,” as most stock — in store and online — remains at up to 60% off. But, if and when in-store markdowns hit or surpass 70%, the kind folks at Billy’s Bond St. flagship have offered to honor the price difference on all previously purchased items! No wonder Billy’s won the hearts and minds of all New Yorkers, and the entire fashion industry. We’ve got our eye on that wool-lined waxed-cotton “Quail” jacket, which is presently going for about $350.

Billy Reid – 54 Bond St btw Bowery & Lafayette – 212-598-9355 – Map

We need a bell to ring every time another brand joins “The 70% off Club.” Tomorrow, 1/18, John Varvatos will be the latest. Ding, ding, ding! Expect to find plenty of 70%-off stock at both NYC locales. Whether online stock will be further reduced remains to be seen, but we’ll keep you posted.

John Varvatos – 122 Spring St at Greene – 212-965-0700 – Map
John Varvatos – 315 Bowery at Bleecker – 212-358-0315 – Map