The Beggar’s far more interested in quality wares — and how best to acquire them — than back-end industry dealings. That said, news that Woolrich Woolen Mills has tapped Mark McNairy to succeed creative director Daiki Suzuki has huge implications for the future of menswear. Under the steady hand of Suzuki, WWM transformed rugged, utilitarian gear into something highly sophisticated and detail oriented — arguably on par with Nigel Cabourn. A onetime creative director of J. Press, McNairy is best known for his obsession with the classic American aesthetic. (Indeed, as he admits in this recent profile, he considers Ralph Lauren “God.”) We envision the appointment working out well. Either way, the moves that McNairy makes at WWM will likely influence men’s buying decisions for years to come.
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